Factors affecting stickiness and word of mouth in mobile applications

Seeun Kim, Tae Hyun Baek, Youn Kyung Kim, Kyunga Yoo

Research output: Contribution to journalArticlepeer-review

60 Scopus citations

Fingerprint

Dive into the research topics of 'Factors affecting stickiness and word of mouth in mobile applications'. Together they form a unique fingerprint.

Business & Economics