Factors affecting the export demand for U.S. pistachios

Zijuan Zheng, Sayed Saghaian, Michael Reed

Research output: Contribution to journalArticlepeer-review

16 Scopus citations


This study evaluates the U.S. role in world production and trade of pistachios and identifies major factors affecting export demand for U.S. pistachios. We incorporate 21 major markets accounting for 78 percent of total U.S. pistachio exports. The impacts of market conditions and the effects of food safety shocks are investigated. The results indicate U.S. pistachio producers should take advantage of their advanced technology and reputation for higher food safety stand-ards to enhance international market share. Necessary ingredients for a successful marketing strategy include compliance with marketing order regulations, improved food safety, and product diversification.

Original languageEnglish
Pages (from-to)139-154
Number of pages16
JournalInternational Food and Agribusiness Management Review
Issue number3
StatePublished - 2012


  • Export demand
  • Food safety
  • Marketing orders
  • Pistachio nuts

ASJC Scopus subject areas

  • Food Science
  • Business and International Management


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