Fanatical consumption: An investigation of the behavior of sports fans through textual data

Scott W. Kelley, Kelly Tian

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

15 Scopus citations
Original languageEnglish
Title of host publicationSports Marketing and the Psychology of Marketing Communication
Pages27-65
Number of pages39
DOIs
StatePublished - Feb 9 2004

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (all)
  • Business, Management and Accounting (all)

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