Fanatical consumption: An investigation of the behavior of sports fans through textual data

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

15 Scopus citations

Original language	English
Title of host publication	Sports Marketing and the Psychology of Marketing Communication
Pages	27-65
Number of pages	39
DOIs	https://doi.org/10.4324/9781410610003
State	Published - Feb 9 2004

ASJC Scopus subject areas

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title = "Fanatical consumption: An investigation of the behavior of sports fans through textual data",

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