Abstract
This experiment aimed to examine emotional responses to athletic images featuring male and female athletes in ‘gender-appropriate’, ‘gender-neutral’, and ‘gender-inappropriate’ sports. Recruiting 236 subjects, this research has complex findings. The findings include–that when viewing pictures featuring male athletes, female subjects reported a significantly higher level of pleasure and arousal compared to their male counterparts; that regarding affective responses to different types of sports, male subjects reported the lowest level of pleasure and arousal in viewing athletes competing in ‘gender-inappropriate’ sports and that when viewing pictures featuring athletes competing in ‘gender-inappropriate’ sports, female subjects reported a significantly higher level of pleasure, arousal, and dominance than their male counterparts. Possible explanations and implications are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 796-811 |
| Number of pages | 16 |
| Journal | Journal of Gender Studies |
| Volume | 31 |
| Issue number | 7 |
| DOIs | |
| State | Published - 2022 |
Bibliographical note
Publisher Copyright:© 2020 Informa UK Limited, trading as Taylor & Francis Group.
Keywords
- emotion
- gender
- SAM scales
- social dominance theory
- Sport
ASJC Scopus subject areas
- Gender Studies
- Arts and Humanities (miscellaneous)
- Social Sciences (miscellaneous)