Feelings of pleasure, arousal, and dominance: men and women’s responses to athletic images in different types of sports

Qingru Xu, Andrew C. Billings

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

This experiment aimed to examine emotional responses to athletic images featuring male and female athletes in ‘gender-appropriate’, ‘gender-neutral’, and ‘gender-inappropriate’ sports. Recruiting 236 subjects, this research has complex findings. The findings include–that when viewing pictures featuring male athletes, female subjects reported a significantly higher level of pleasure and arousal compared to their male counterparts; that regarding affective responses to different types of sports, male subjects reported the lowest level of pleasure and arousal in viewing athletes competing in ‘gender-inappropriate’ sports and that when viewing pictures featuring athletes competing in ‘gender-inappropriate’ sports, female subjects reported a significantly higher level of pleasure, arousal, and dominance than their male counterparts. Possible explanations and implications are discussed.

Original languageEnglish
JournalJournal of Gender Studies
DOIs
StatePublished - 2022

Bibliographical note

Publisher Copyright:
© 2020 Informa UK Limited, trading as Taylor & Francis Group.

Keywords

  • SAM scales
  • Sport
  • emotion
  • gender
  • social dominance theory

ASJC Scopus subject areas

  • Gender Studies
  • Arts and Humanities (miscellaneous)
  • Social Sciences (miscellaneous)

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