Financial Sustainability of Nonprofit Organizations Covering Multiple Goals of the Food Justice Mission: The Case of New Roots, Inc.

Margarita Velandia, Carlos Trejo-Pech, Karyn Moskowitz, Keiko Tanaka, Heather Hyden, Karen Rignall, Alessandra Del Brocco

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Using semistructured interviews, financial records, and secondary information, this study evaluated the financial sustainability of New Roots, Inc., a nonprofit organization aiming to address the food justice mission, as defined in this study. The results presented in this study show achievements and challenges of New Roots, Inc. in managing activities that fulfill its mission. With an exception in 2018, the organization addressed food justice mission goals and remained financially healthy from 2014 to 2019. Revenue volatility and human capital requirements are identified as challenges that could put at risk the long-term financial viability of New Roots, Inc.

Original languageEnglish
Pages (from-to)63-87
Number of pages25
JournalJournal of Food Distribution Research
Issue number3
StatePublished - Nov 2021

Bibliographical note

Funding Information:
As of the end of 2019, New Roots Inc. had two program services or operational segments: Fresh Stop Markets (FSM) and leadership development, skills-building, and food education (LFE). FSM is the main program supported by New Roots Inc. The LFE operation segment has been critical in supporting community leadership that promotes and supports sustainable food systems and healthy eating. New Roots Inc. identifies leadership qualities in the FSM shareholders and helps them strengthen those qualities by allowing them to participate as volunteers in the FSM and giving them the opportunity to eventually become New Roots Inc. board members or paid FSM managers. Furthermore, New Roots Inc. promotes professional development for the leaders by supporting their participation in professional conferences. An example of how New Roots Inc. has supported leadership development is the creation of a food justice workshop for Latinx communities for middle schoolers and parents created by one of the FSM leaders.

Publisher Copyright:
© 2021, Food Distribution Research Society. All rights reserved.


  • Financial sustainability
  • Food justice
  • Nonprofit organizations

ASJC Scopus subject areas

  • Food Science
  • Agronomy and Crop Science
  • Economics and Econometrics
  • Management Science and Operations Research
  • Marketing


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