TY - JOUR
T1 - Forced Exposure vs. Free Choice
T2 - An Examination of Exposure Effects in Entertainment Television Consumption
AU - Lewis, Nicky
PY - 2018/5/27
Y1 - 2018/5/27
N2 - This article examines the influence of exposure setting on mood states and enjoyment of entertainment media. In two studies, participants watched one of eight possible programs for viewing and reported their affective states after watching the program. In the first study, participants (N = 189) were forced to watch one of the programs. In the second study, participants (N = 294) were able to freely choose one of the eight programs for viewing. Those able to freely choose content experienced more enjoyment than those who were forced to view content. Regarding effects of program type, those who viewed scripted programs experienced slightly stronger positive mood and more enjoyment than those who viewed reality programs. Findings are discussed in terms of selective exposure, mood management, and psychological reactance.
AB - This article examines the influence of exposure setting on mood states and enjoyment of entertainment media. In two studies, participants watched one of eight possible programs for viewing and reported their affective states after watching the program. In the first study, participants (N = 189) were forced to watch one of the programs. In the second study, participants (N = 294) were able to freely choose one of the eight programs for viewing. Those able to freely choose content experienced more enjoyment than those who were forced to view content. Regarding effects of program type, those who viewed scripted programs experienced slightly stronger positive mood and more enjoyment than those who viewed reality programs. Findings are discussed in terms of selective exposure, mood management, and psychological reactance.
KW - Enjoyment
KW - Methodology
KW - Mood Management
KW - Psychological Reactance
KW - Selective Exposure
UR - http://www.scopus.com/inward/record.url?scp=85046672259&partnerID=8YFLogxK
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U2 - 10.1080/08824096.2018.1469485
DO - 10.1080/08824096.2018.1469485
M3 - Article
AN - SCOPUS:85046672259
SN - 0882-4096
VL - 35
SP - 272
EP - 281
JO - Communication Research Reports
JF - Communication Research Reports
IS - 3
ER -