Go Sun Smart

Michael D. Scott, David B. Buller, Barbara J. Walkosz, Peter A. Andersen, Gary R. Cutter, Mark B. Dignan

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

This is the story of Go Sun Smart, a worksite wellness program endorsed by the North American Ski Area Association and funded by the National Cancer Institute. Between 2000 and 2002 we designed and implemented a large-scale worksite intervention at over 300 ski resorts in North America with the objective of reducing ski area employees and guests risk for skin cancer by adopting sun safe practices. The following narrative describes the intervention in toto from its design and implementation through assessment. Our theory driven, experimentally tested intervention was successful in reducing employees' risks for skin cancer during and after the ski season. We also succeeded in making ski area guests more aware of the need to take sun safe precautions with both themselves and their children.

Original languageEnglish
Pages (from-to)423-433
Number of pages11
JournalCommunication Education
Volume57
Issue number4
DOIs
StatePublished - Oct 2008

Bibliographical note

Funding Information:
Michael D. Scott (Ph.D., University of Southern California, 1974) is professor emeritus in the Department of Communication Arts and Sciences at California State University at Chico. David Buller (Ph.D., Michigan State University, 1984) is senior scientist at Klein Buendel, Inc. in Golden, Colorado. Barbara Walkosz (Ph.D., University of Arizona, 1996) is associate professor in the Department of Communication at the University of Colorado at Denver. Peter Andersen (Ph.D., Florida State University, 1975) is professor in the School of Communication at San Diego State University. Gary Cutter (Ph.D., University of Texas, 1974) is professor in the School of Public Health at the University of Alabama, Birmingham. Mark Dignan (Ph.D., University of Tennessee, 1977) is a professor in the Department of Internal Medicine at the University of Kentucky. The authors wish to thank the over 300 ski resort members of the National Ski Areas Association (NSAA), the officers and staff of NSAA, National Ski Patrol, Professional Ski Instructors of America, American Association of Snowboard Instructors, and the managers, staff and guests at over 100 ski resorts who allowed us access to their operations for this project. The preparation of this manuscript and the project reported herein was supported by grants from the National Cancer Institute (CA81028; CA104876). The design and conduct of the study and preparation, review, and approval of the manuscript were performed solely by the authors. Michael D. Scott can be contacted at mdscott@csuchico.edu

Keywords

  • Diffusion of innovations theory
  • Persuasion
  • Ski industry
  • Sun safety

ASJC Scopus subject areas

  • Communication
  • Education
  • Language and Linguistics

Fingerprint

Dive into the research topics of 'Go Sun Smart'. Together they form a unique fingerprint.

Cite this