Go Sun Smart

Michael D. Scott; David B. Buller; Barbara J. Walkosz; Peter A. Andersen; Gary R. Cutter; Mark B. Dignan

doi:10.1080/03634520802047378

Go Sun Smart

Michael D. Scott, David B. Buller, Barbara J. Walkosz, Peter A. Andersen, Gary R. Cutter, Mark B. Dignan

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Abstract

This is the story of Go Sun Smart, a worksite wellness program endorsed by the North American Ski Area Association and funded by the National Cancer Institute. Between 2000 and 2002 we designed and implemented a large-scale worksite intervention at over 300 ski resorts in North America with the objective of reducing ski area employees and guests risk for skin cancer by adopting sun safe practices. The following narrative describes the intervention in toto from its design and implementation through assessment. Our theory driven, experimentally tested intervention was successful in reducing employees' risks for skin cancer during and after the ski season. We also succeeded in making ski area guests more aware of the need to take sun safe precautions with both themselves and their children.

Original language	English
Pages (from-to)	423-433
Number of pages	11
Journal	Communication Education
Volume	57
Issue number	4
DOIs	https://doi.org/10.1080/03634520802047378
State	Published - Oct 2008

Bibliographical note

Funding Information:
Michael D. Scott (Ph.D., University of Southern California, 1974) is professor emeritus in the Department of Communication Arts and Sciences at California State University at Chico. David Buller (Ph.D., Michigan State University, 1984) is senior scientist at Klein Buendel, Inc. in Golden, Colorado. Barbara Walkosz (Ph.D., University of Arizona, 1996) is associate professor in the Department of Communication at the University of Colorado at Denver. Peter Andersen (Ph.D., Florida State University, 1975) is professor in the School of Communication at San Diego State University. Gary Cutter (Ph.D., University of Texas, 1974) is professor in the School of Public Health at the University of Alabama, Birmingham. Mark Dignan (Ph.D., University of Tennessee, 1977) is a professor in the Department of Internal Medicine at the University of Kentucky. The authors wish to thank the over 300 ski resort members of the National Ski Areas Association (NSAA), the officers and staff of NSAA, National Ski Patrol, Professional Ski Instructors of America, American Association of Snowboard Instructors, and the managers, staff and guests at over 100 ski resorts who allowed us access to their operations for this project. The preparation of this manuscript and the project reported herein was supported by grants from the National Cancer Institute (CA81028; CA104876). The design and conduct of the study and preparation, review, and approval of the manuscript were performed solely by the authors. Michael D. Scott can be contacted at mdscott@csuchico.edu

Keywords

Diffusion of innovations theory
Persuasion
Ski industry
Sun safety

ASJC Scopus subject areas

Communication
Education
Language and Linguistics

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1080/03634520802047378

Cite this

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abstract = "This is the story of Go Sun Smart, a worksite wellness program endorsed by the North American Ski Area Association and funded by the National Cancer Institute. Between 2000 and 2002 we designed and implemented a large-scale worksite intervention at over 300 ski resorts in North America with the objective of reducing ski area employees and guests risk for skin cancer by adopting sun safe practices. The following narrative describes the intervention in toto from its design and implementation through assessment. Our theory driven, experimentally tested intervention was successful in reducing employees' risks for skin cancer during and after the ski season. We also succeeded in making ski area guests more aware of the need to take sun safe precautions with both themselves and their children.",

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note = "Funding Information: Michael D. Scott (Ph.D., University of Southern California, 1974) is professor emeritus in the Department of Communication Arts and Sciences at California State University at Chico. David Buller (Ph.D., Michigan State University, 1984) is senior scientist at Klein Buendel, Inc. in Golden, Colorado. Barbara Walkosz (Ph.D., University of Arizona, 1996) is associate professor in the Department of Communication at the University of Colorado at Denver. Peter Andersen (Ph.D., Florida State University, 1975) is professor in the School of Communication at San Diego State University. Gary Cutter (Ph.D., University of Texas, 1974) is professor in the School of Public Health at the University of Alabama, Birmingham. Mark Dignan (Ph.D., University of Tennessee, 1977) is a professor in the Department of Internal Medicine at the University of Kentucky. The authors wish to thank the over 300 ski resort members of the National Ski Areas Association (NSAA), the officers and staff of NSAA, National Ski Patrol, Professional Ski Instructors of America, American Association of Snowboard Instructors, and the managers, staff and guests at over 100 ski resorts who allowed us access to their operations for this project. The preparation of this manuscript and the project reported herein was supported by grants from the National Cancer Institute (CA81028; CA104876). The design and conduct of the study and preparation, review, and approval of the manuscript were performed solely by the authors. Michael D. Scott can be contacted at mdscott@csuchico.edu",

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Go Sun Smart

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

UN SDGs

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