GPS, Inc.: A case of investment under uncertainty

Darren Hudson; Lisa House; Barry Barnett; Murat Isik

doi:10.1111/j.1467-9353.2004.00178.x

GPS, Inc. A case of investment under uncertainty

Darren Hudson, Lisa House, Barry Barnett, Murat Isik

Agricultural Economics

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

Johnny Williams, president of Global Positioning Solutions, Inc., is considering entering the market for providing remotely sensed imagery and associated prescriptions to farmers. A large initial investment is required and additional investments will be needed if the business expands. Johnny is faced with trying to predict demand for a product that is not currently available in his market area. The case prompts students to discuss the trade-off between losing "first-mover" advantage versus the potential value of waiting for additional information in a highly uncertain market demand.

Original language	English
Pages (from-to)	303-312
Number of pages	10
Journal	Review of Agricultural Economics
Volume	26
Issue number	2
DOIs	https://doi.org/10.1111/j.1467-9353.2004.00178.x
State	Published - Jun 2004

ASJC Scopus subject areas

Agronomy and Crop Science
Economics and Econometrics

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10.1111/j.1467-9353.2004.00178.x

Cite this

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GPS, Inc. A case of investment under uncertainty

Abstract

ASJC Scopus subject areas

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