TY - JOUR
T1 - GPS, Inc.
T2 - A case of investment under uncertainty
AU - Hudson, Darren
AU - House, Lisa
AU - Barnett, Barry
AU - Isik, Murat
PY - 2004/6
Y1 - 2004/6
N2 - Johnny Williams, president of Global Positioning Solutions, Inc., is considering entering the market for providing remotely sensed imagery and associated prescriptions to farmers. A large initial investment is required and additional investments will be needed if the business expands. Johnny is faced with trying to predict demand for a product that is not currently available in his market area. The case prompts students to discuss the trade-off between losing "first-mover" advantage versus the potential value of waiting for additional information in a highly uncertain market demand.
AB - Johnny Williams, president of Global Positioning Solutions, Inc., is considering entering the market for providing remotely sensed imagery and associated prescriptions to farmers. A large initial investment is required and additional investments will be needed if the business expands. Johnny is faced with trying to predict demand for a product that is not currently available in his market area. The case prompts students to discuss the trade-off between losing "first-mover" advantage versus the potential value of waiting for additional information in a highly uncertain market demand.
UR - http://www.scopus.com/inward/record.url?scp=23344445449&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=23344445449&partnerID=8YFLogxK
U2 - 10.1111/j.1467-9353.2004.00178.x
DO - 10.1111/j.1467-9353.2004.00178.x
M3 - Article
AN - SCOPUS:23344445449
SN - 1058-7195
VL - 26
SP - 303
EP - 312
JO - Review of Agricultural Economics
JF - Review of Agricultural Economics
IS - 2
ER -