Hispanic consumers' willingness to purchase aquaculture products directly from farmers: Results from a recent survey

Siddhartha Dasgupta, Kelly R. Probst, Scarlett Wesley

Research output: Contribution to journalArticlepeer-review

Abstract

A survey of Hispanic consumers was conducted in Kentucky to evaluate their willingness to buy fish and crustaceans directly from farms. The data showed that 72% of respondents were willing to travel to farms to buy food products. In addition, 85% of respondents were willing to support vendors bringing food products from farms to their communities. Of various fish and crustaceans cultured in Kentucky, tilapia was the most popular item. Whole fish was the most popular product form. The stated willingness to pay for tilapia suggests that the direct-to-consumer sale of tilapia is a profitable alternative for aquaculture farmers.

Original languageEnglish
Article number2RIB4
JournalJournal of Extension
Volume49
Issue number2
StatePublished - Apr 2011

ASJC Scopus subject areas

  • Education

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