Horse Owner Preferences for Equine Insurance Policies

C. Jill Stowe, Michelle L. Kibler, Michael Barrowclough

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

Equine life and health insurance policies provide coverage for veterinary expenses or the loss of use (or life) of a horse, making horse health care accessible to more owners. Utilizing a best-worst scaling choice experiment targeted to horse owners, the rate of insurance adoption is explored, along with factors influencing insurance decisions and willingness-to-pay for policy attributes. Results indicate owners with lower-valued horses prefer insurance policies which cover medical expenses and routine care, whereas owners with higher-valued horses are willing to pay higher premiums to insure the market value of a horse but are not willing to pay extra for programs covering routine care.

Original languageEnglish
Article number103943
JournalJournal of Equine Veterinary Science
Volume113
DOIs
StatePublished - Jun 2022

Bibliographical note

Publisher Copyright:
© 2022

Keywords

  • Choice experiment
  • Equine insurance
  • Willingness-to-pay

ASJC Scopus subject areas

  • Equine

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