Abstract
Corporate social responsibility (CSR) activities have the potential to create stronger relationships between firms and stakeholders. Although marketing researchers have studied the impacts of CSR activities on stakeholder responses, the CSR activities and outcomes measured have been varied and inconsistent. In this article we (a) review the extant literature to outline which CSR activities and outcomes have been included in previous research; (b) synthesize the means by which CSR activities can add value for consumers and how these have been represented in CSR literature, and; (c) present a research agenda for future research to allow greater consistency among CSR researchers.
| Original language | English |
|---|---|
| Pages (from-to) | 117-135 |
| Number of pages | 19 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 39 |
| Issue number | 1 |
| DOIs | |
| State | Published - Feb 2011 |
Bibliographical note
Funding Information:The financial support from the Social Sciences and Humanities Research Council of Canada is gratefully acknowledged.
Funding
The financial support from the Social Sciences and Humanities Research Council of Canada is gratefully acknowledged.
| Funders | Funder number |
|---|---|
| Social Sciences and Humanities Research Council of Canada |
Keywords
- Consumption values
- Corporate social responsibility
- Customer value
- Green marketing
- Identification
- Philanthropy
- Sustainability
- Systematic review
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing
