How Do Moral Values and Crisis Response Strategies Influence Individuals’ Evaluations and Support of Sports Organizations Post-Crisis?

Rong Wang, Nicky Lewis

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

This study examines how the moral values individuals possess and organizational crisis response strategies influence sports organizations. It showed that two moral foundations (fairness and purity/sanctity) had positive effects on moral outrage while care had a negative effect. When predicting team reputation, only one moral foundation (care) had a positive effect while the crisis response strategy had no effect. Furthermore, reputation had a positive effect on support intention, while both moral outrage and crisis response strategies had no effect. Implications were provided on what factors could function as effective buffers to prevent potential damages.

Original languageEnglish
Pages (from-to)875-895
Number of pages21
JournalJournalism and Mass Communication Quarterly
Volume98
Issue number3
DOIs
StatePublished - Sep 2021

Bibliographical note

Publisher Copyright:
© 2021 AEJMC.

Keywords

  • image repair
  • moral foundations
  • moral outrage
  • sport crisis

ASJC Scopus subject areas

  • Communication

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