TY - JOUR
T1 - How Do Moral Values and Crisis Response Strategies Influence Individuals’ Evaluations and Support of Sports Organizations Post-Crisis?
AU - Wang, Rong
AU - Lewis, Nicky
N1 - Publisher Copyright:
© 2021 AEJMC.
PY - 2021/9
Y1 - 2021/9
N2 - This study examines how the moral values individuals possess and organizational crisis response strategies influence sports organizations. It showed that two moral foundations (fairness and purity/sanctity) had positive effects on moral outrage while care had a negative effect. When predicting team reputation, only one moral foundation (care) had a positive effect while the crisis response strategy had no effect. Furthermore, reputation had a positive effect on support intention, while both moral outrage and crisis response strategies had no effect. Implications were provided on what factors could function as effective buffers to prevent potential damages.
AB - This study examines how the moral values individuals possess and organizational crisis response strategies influence sports organizations. It showed that two moral foundations (fairness and purity/sanctity) had positive effects on moral outrage while care had a negative effect. When predicting team reputation, only one moral foundation (care) had a positive effect while the crisis response strategy had no effect. Furthermore, reputation had a positive effect on support intention, while both moral outrage and crisis response strategies had no effect. Implications were provided on what factors could function as effective buffers to prevent potential damages.
KW - image repair
KW - moral foundations
KW - moral outrage
KW - sport crisis
UR - http://www.scopus.com/inward/record.url?scp=85105333840&partnerID=8YFLogxK
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U2 - 10.1177/10776990211012955
DO - 10.1177/10776990211012955
M3 - Article
AN - SCOPUS:85105333840
SN - 1077-6990
VL - 98
SP - 875
EP - 895
JO - Journalism and Mass Communication Quarterly
JF - Journalism and Mass Communication Quarterly
IS - 3
ER -