How to Sell NFTs Without Really Trying

Brian L. Frye

How to Sell NFTs Without Really Trying

Brian L. Frye

Research output: Contribution to journal › Article

Abstract

Something is happening and we don’t know what it is. Suddenly last summer, the internet went nuts for “non-fungible tokens” or “NFTs.” In a matter of months, NFT sales swelled from a sleepy slough of the blockchain to a thundering cataract that shows no sign of slaking. Special NFTs sell for millions of dollars, and some are even securitized. It’s a big business that’s only getting bigger.

But no one seems to know why. Objectively, NFTs are useless, meaningless, and worthless. So why are people willing to pay millions of dollars for them, even begging for the opportunity? Maybe it doesn’t matter. If themarket says NFTs are valuable, who are we to doubt it? Still, I’m curious. Why are people buying NFTs, and what accounts for their value?

Original language	Undefined/Unknown
Journal	Law Faculty Scholarly Articles
State	Published - Jan 1 2022
Externally published	Yes

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How to Sell NFTs Without Really Trying

http://uknowledge.uky.edu/law_facpub/717

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M3 - Article

ER -

How to Sell NFTs Without Really Trying

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