I Don't Like You Because You're Hard to Understand: The Role of Processing Fluency in the Language Attitudes Process

Marko Dragojevic, Howard Giles

Research output: Contribution to journalArticlepeer-review

118 Scopus citations

Abstract

Two experiments examined the effects of processing fluency—that is, the ease with which speech is processed—on language attitudes toward native- and foreign-accented speech. Participants listened to an audio recording of a story read in either a Standard American English (SAE) or Punjabi English (PE) accent. They heard the recording either free of noise or mixed with background white noise of various intensity levels. Listeners attributed more solidarity (but equal status) to the SAE than the PE accent. Compared to quieter listening conditions, noisier conditions reduced processing fluency, elicited a more negative affective reaction, and resulted in more negative language attitudes. Processing fluency and affect mediated the effects of noise on language attitudes. Theoretical, methodological, and practical implications are discussed.

Original languageEnglish
Pages (from-to)396-420
Number of pages25
JournalHuman Communication Research
Volume42
Issue number3
DOIs
StatePublished - Jul 1 2016

Bibliographical note

Publisher Copyright:
© 2016 International Communication Association

Keywords

  • Accent
  • Affect
  • Language Attitudes
  • Processing Fluency
  • White Noise

ASJC Scopus subject areas

  • Communication
  • Developmental and Educational Psychology
  • Anthropology
  • Linguistics and Language

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