Identifying Competitive Boundaries: An Analysis of the Impact of Competitive Situations on Consumer’S Perceptions of Retail Stores

J. Joseph Cronin, Scott W. Kelley

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This paper reports the results of a survey designed to assess how consumers’ perception of a retail store is affected by its competitive position. Specifically, two questions were addressed: (1) does the traditional assumption that retail competition tends to be intertype appear to be true in practice? and (2) what advantages are gained by a retailer positioned in a "competition free" environment? Managerial implications are presented.

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
Pages242-245
Number of pages4
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

  • Competitive Environment
  • Department Store
  • Retail Market
  • Retail Outlet
  • Retail Store

ASJC Scopus subject areas

  • Marketing
  • Strategy and Management

Fingerprint

Dive into the research topics of 'Identifying Competitive Boundaries: An Analysis of the Impact of Competitive Situations on Consumer’S Perceptions of Retail Stores'. Together they form a unique fingerprint.

Cite this