Abstract
This paper reports the results of a survey designed to assess how consumers’ perception of a retail store is affected by its competitive position. Specifically, two questions were addressed: (1) does the traditional assumption that retail competition tends to be intertype appear to be true in practice? and (2) what advantages are gained by a retailer positioned in a "competition free" environment? Managerial implications are presented.
Original language | English |
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Title of host publication | Developments in Marketing Science |
Subtitle of host publication | Proceedings of the Academy of Marketing Science |
Pages | 242-245 |
Number of pages | 4 |
DOIs | |
State | Published - 2015 |
Publication series
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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ISSN (Print) | 2363-6165 |
ISSN (Electronic) | 2363-6173 |
Bibliographical note
Publisher Copyright:© 2015, Academy of Marketing Science.
Keywords
- Competitive Environment
- Department Store
- Retail Market
- Retail Outlet
- Retail Store
ASJC Scopus subject areas
- Marketing
- Strategy and Management