Abstract
A global economy requires business organizations to cultivate their international holdings by respecting the national differences of their host countries and coordinating efforts for rapid innovation. In this essay we first review relevant literature in the areas of communication and innovation and explore how efforts toward innovative practices are directly related to globalism and business strategy. We then focus on issues associated with national culture, corporate culture, and professional culture that are relevant to strategies for researching business communication in global contexts. Finally, we suggest directions for future work.
| Original language | English |
|---|---|
| Pages (from-to) | 293-316 |
| Number of pages | 24 |
| Journal | Journal of Business Communication |
| Volume | 37 |
| Issue number | 3 |
| DOIs | |
| State | Published - 2000 |
Keywords
- Implementation Strategies
- Innovation
- Organizational Communication
- Professional Culture
- Psycholinguistic Research
- Technology-Intensive Companies
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Economics, Econometrics and Finance (miscellaneous)