Innovation, corporate strategy, and cultural context: What is the mission for international business communication?

Jan Ulijn, Dan O'Hair, Mathieu Weggeman, Gerald Ledlow, H. Thomas Hall

Research output: Contribution to journalArticlepeer-review

39 Scopus citations

Abstract

A global economy requires business organizations to cultivate their international holdings by respecting the national differences of their host countries and coordinating efforts for rapid innovation. In this essay we first review relevant literature in the areas of communication and innovation and explore how efforts toward innovative practices are directly related to globalism and business strategy. We then focus on issues associated with national culture, corporate culture, and professional culture that are relevant to strategies for researching business communication in global contexts. Finally, we suggest directions for future work.

Original languageEnglish
Pages (from-to)293-316
Number of pages24
JournalJournal of Business Communication
Volume37
Issue number3
DOIs
StatePublished - 2000

Keywords

  • Implementation Strategies
  • Innovation
  • Organizational Communication
  • Professional Culture
  • Psycholinguistic Research
  • Technology-Intensive Companies

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

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