Inoculation and mental processing: The instrumental role of associative networks in the process of resistance to counterattitudinal influence

Michael Pfau; Bobi Ivanov; Brian Houston; Michel Haigh; Jeanetta Sims; Eileen Gilchrist; Jason Russell; Shelley Wigley; Jackie Eckstein; Natalie Richert

doi:10.1080/03637750500322578

Inoculation and mental processing: The instrumental role of associative networks in the process of resistance to counterattitudinal influence

Michael Pfau, Bobi Ivanov, Brian Houston, Michel Haigh, Jeanetta Sims, Eileen Gilchrist, Jason Russell, Shelley Wigley, Jackie Eckstein, Natalie Richert

Integrated Strategic Communication

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67 Scopus citations

Abstract

This investigation introduced the concept of associative networks to the resistance domain. A four-phase experiment was conducted involving 298 participants. The results confirmed the role of known elements in the process of resistance: the core elements of threat, issue involvement, and counterarguing output facilitated resistance, as did the more recently introduced element of attitude certainty. Also, the results indicated that inoculation treatments modified the structure of associative networks, planting additional nodes and increasing the linkages between nodes. Subsequently, changes in the structure of associative networks contributed to resistance to counterattitudinal attacks.

Original language	English
Pages (from-to)	414-441
Number of pages	28
Journal	Communication Monographs
Volume	72
Issue number	4
DOIs	https://doi.org/10.1080/03637750500322578
State	Published - Dec 2005

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Copyright 2011 Elsevier B.V., All rights reserved.

Keywords

Associative Networks
Inoculation
Resistance

ASJC Scopus subject areas

Communication
Language and Linguistics

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10.1080/03637750500322578

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AU - Haigh, Michel

AU - Sims, Jeanetta

AU - Gilchrist, Eileen

AU - Russell, Jason

AU - Wigley, Shelley

AU - Eckstein, Jackie

AU - Richert, Natalie

PY - 2005/12

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N2 - This investigation introduced the concept of associative networks to the resistance domain. A four-phase experiment was conducted involving 298 participants. The results confirmed the role of known elements in the process of resistance: the core elements of threat, issue involvement, and counterarguing output facilitated resistance, as did the more recently introduced element of attitude certainty. Also, the results indicated that inoculation treatments modified the structure of associative networks, planting additional nodes and increasing the linkages between nodes. Subsequently, changes in the structure of associative networks contributed to resistance to counterattitudinal attacks.

AB - This investigation introduced the concept of associative networks to the resistance domain. A four-phase experiment was conducted involving 298 participants. The results confirmed the role of known elements in the process of resistance: the core elements of threat, issue involvement, and counterarguing output facilitated resistance, as did the more recently introduced element of attitude certainty. Also, the results indicated that inoculation treatments modified the structure of associative networks, planting additional nodes and increasing the linkages between nodes. Subsequently, changes in the structure of associative networks contributed to resistance to counterattitudinal attacks.

KW - Associative Networks

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Inoculation and mental processing: The instrumental role of associative networks in the process of resistance to counterattitudinal influence

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

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