Inoculation as a risk and health communication strategy in an evolving media environment

Bobi Ivanov, Kimberly A. Parker, Lindsay L. Dillingham

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Scopus citations


Communication continues to be at the center of risk and health promotion management strategies (Ivanov, 2012; Ivanov et al., 2016; Pfau, 1995) as many of the processes associated with these activities are “inherently communicative” (e.g., O’Hair & Heath, 2005, p.4). Garnett and Kouzmin, for example, argued that “Hurricane Katrina was and continues to be as much a communication crisis as a natural disaster” (2007, p. 171). As a result, these researchers, in concert with other social scientists (e.g., Degeneffe, Kinsey, Stinson, & Ghosh, 2009; Ivanov, 2012; Pfau, 1995), have called for the design and introduction of effective communication messages to be used as strategic tools in the effort to prevent and manage risk and health issues and crises.

Original languageEnglish
Title of host publicationRisk and Health Communication in an Evolving Media Environment
Number of pages29
ISBN (Electronic)9781351687126
StatePublished - Jan 1 2018

Bibliographical note

Publisher Copyright:
© 2018 Taylor & Francis.

ASJC Scopus subject areas

  • General Arts and Humanities
  • General Social Sciences


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