Inoculation's efficacy with young adults' risky behaviors: Can inoculation confer cross-protection over related but untreated issues?

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46 Scopus citations

Abstract

This investigation examined the potential of inoculation to protect young adults' attitudes from pressures to engage in risky behaviors (unprotected sex and binge drinking) as well as inoculation's efficacy in conferring umbrella protection (cross-protection) over related, but experimentally untreated, attitudes. A three-phase experiment was conducted involving 120 participants. The results revealed that inoculation can protect the attitudes of young adults from counterattitudinal pressures to engage in unprotected sex (treated issue) and binge drinking (untreated issue). Practical applications of these findings are explored, including the use of inoculation when designing health messages and more thorough assessments of health campaigns designed to discourage risky behaviors.

Original languageEnglish
Pages (from-to)223-233
Number of pages11
JournalHealth Communication
Volume27
Issue number3
DOIs
StatePublished - Apr 2012

ASJC Scopus subject areas

  • Health(social science)
  • Communication

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