Integrating lean and other strategies for mass customization manufacturing: A case study

Brandon Stump, Fazleena Badurdeen

Research output: Contribution to journalArticlepeer-review

88 Scopus citations


Mass customization (MC) manufacturing requires high flexibility to respond to customer needs in a timely manner. Lean manufacturing principles can be easily applied to situations with low levels of MC. However, as the degree of customization increases and customer involvement occurs earlier in the design and fabrication stages, the direct application of lean principles to maintain flow and low levels of inventory becomes difficult. This paper presents a framework to show how other strategies such as Quick Response manufacturing/POLCA, Theory of Constraints, Flexible/Reconfigurable Manufacturing Systems, etc. can be integrated with lean in MC environments. A case study of boat mass customizer is then used to demonstrate how their operations are transformed by for more efficient MC. Simulation models are used to compare pre- and post-improvement performance.

Original languageEnglish
Pages (from-to)109-124
Number of pages16
JournalJournal of Intelligent Manufacturing
Issue number1
StatePublished - Feb 2012


  • Kanban
  • Lean manufacturing
  • Make-to-order manufacturing
  • Mass customization
  • Pull

ASJC Scopus subject areas

  • Software
  • Industrial and Manufacturing Engineering
  • Artificial Intelligence


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