Intention Attributions as a Mediator Between Corporate Social Responsibility Initiatives and Stakeholder Perception

Jacqueline Go; John Peloza

doi:10.1007/978-3-319-11797-3_20

Intention Attributions as a Mediator Between Corporate Social Responsibility Initiatives and Stakeholder Perception

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

There is a natural incongruence between a company’s traditional profit maximizing objectives and the social and environmental goals of corporate social responsibility (CSR) initiatives. When companies engage in CSR, they create an expectancy violation and stakeholders are driven to react to this by considering and evaluating the company’s intentions behind their CSR initiatives. Attribution theory predicts that people are driven to make judgments and respond to an action based on its underlying intentions. Attribution theory is highly relevant to stakeholder perceptions and this paper develops a model with intention attributions as a mediating variable between CSR initiatives and stakeholder perceptions.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Pages	31
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-11797-3_20
State	Published - 2015

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

ASJC Scopus subject areas

Strategy and Management
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-319-11797-3_20

Cite this

Go, J., & Peloza, J. (2015). Intention Attributions as a Mediator Between Corporate Social Responsibility Initiatives and Stakeholder Perception. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 31). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). https://doi.org/10.1007/978-3-319-11797-3_20

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Intention Attributions as a Mediator Between Corporate Social Responsibility Initiatives and Stakeholder Perception. / Go, Jacqueline; Peloza, John.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. 2015. p. 31 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Intention Attributions as a Mediator Between Corporate Social Responsibility Initiatives and Stakeholder Perception

Abstract

Publication series

Bibliographical note

ASJC Scopus subject areas

UN SDGs

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