Introduction to special issue on behavioral pricing

Hai Peng Chen, David Hardesty, Akshay Rao, Lisa E. Bolton

Research output: Contribution to journalEditorial

2 Scopus citations
Original languageEnglish
Pages (from-to)4-9
Number of pages6
JournalJournal of the Association for Consumer Research
Issue number1
StatePublished - Jan 2021

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Marketing


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