Issues evaluation: The case of Microsoft

Jihye Kim; Yungwook Kim

doi:10.1108/13563280110391304

Issues evaluation: The case of Microsoft

Jihye Kim, Yungwook Kim

Integrated Strategic Communication

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

The purpose of this study was to achieve objective information about how media delivered messages to cover an issue. Through the discussion of issues and issue management, the relationship between media exposure and issue handling by media was investigated and then the issue life cycle was applied to the Microsoft antitrust trial case. A new formula for measuring media exposure was also introduced for the next step of applications.

Original language	English
Pages (from-to)	76-81
Number of pages	6
Journal	Corporate Communications
Volume	6
Issue number	2
DOIs	https://doi.org/10.1108/13563280110391304
State	Published - Jun 1 2001

Keywords

Advertising
Issues management
Measurement
Media
Public relations

ASJC Scopus subject areas

Industrial relations
Organizational Behavior and Human Resource Management

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10.1108/13563280110391304

Cite this

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Issues evaluation: The case of Microsoft

Abstract

Keywords

ASJC Scopus subject areas

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