TY - JOUR
T1 - Lessons learned from the PMI case study
T2 - The community perspective
AU - Hare, Martha L.
AU - Orians, Carlyn E.
AU - Kennedy, May G.
AU - Goodman, Kenneth J.
AU - Wijesinha, Shyanika
AU - Seals, Brenda F.
PY - 2000/3
Y1 - 2000/3
N2 - Individuals from the five sites that participated in the Prevention Marketing Initiative (PMI) Local Site Demonstration Project, an HIV prevention program targeting adolescents, were interviewed in a two-part qualitative case study. This article summarizes lessons learned from 179 community participants on topics ranging from organizing initial planning committees to financially sustaining federal demonstration programs over time. The insights of participants involved in the process may help ensure the success of future Prevention Marketing efforts. Overall, they found the process to be challenging but worthwhile, and felt that the resulting multifaceted HIV prevention programs for young people were successful.
AB - Individuals from the five sites that participated in the Prevention Marketing Initiative (PMI) Local Site Demonstration Project, an HIV prevention program targeting adolescents, were interviewed in a two-part qualitative case study. This article summarizes lessons learned from 179 community participants on topics ranging from organizing initial planning committees to financially sustaining federal demonstration programs over time. The insights of participants involved in the process may help ensure the success of future Prevention Marketing efforts. Overall, they found the process to be challenging but worthwhile, and felt that the resulting multifaceted HIV prevention programs for young people were successful.
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U2 - 10.1080/15245004.2000.9961093
DO - 10.1080/15245004.2000.9961093
M3 - Article
C2 - 12349594
AN - SCOPUS:0034153393
SN - 1524-5004
VL - 6
SP - 54
EP - 65
JO - Social Marketing Quarterly
JF - Social Marketing Quarterly
IS - 1
ER -