Lessons learned from the PMI case study: The community perspective

Martha L. Hare, Carlyn E. Orians, May G. Kennedy, Kenneth J. Goodman, Shyanika Wijesinha, Brenda F. Seals

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Individuals from the five sites that participated in the Prevention Marketing Initiative (PMI) Local Site Demonstration Project, an HIV prevention program targeting adolescents, were interviewed in a two-part qualitative case study. This article summarizes lessons learned from 179 community participants on topics ranging from organizing initial planning committees to financially sustaining federal demonstration programs over time. The insights of participants involved in the process may help ensure the success of future Prevention Marketing efforts. Overall, they found the process to be challenging but worthwhile, and felt that the resulting multifaceted HIV prevention programs for young people were successful.

Original languageEnglish
Pages (from-to)54-65
Number of pages12
JournalSocial Marketing Quarterly
Issue number1
StatePublished - Mar 2000

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing


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