Abstract
Gymnastics is one of the most popular sports at the Summer Olympics in both the United States and China. This study content analyzes more than 23 hours of Olympic gymnastics at the 2016 Rio Games on NBC and CCTV, examining potential framing differences pertaining to nationality and biological sex. Findings reveal that, in terms of name mentions, NBC favored female and domestic gymnasts, yet CCTV devoted more mentions to male and nondomestic gymnasts. Regarding word-by-word descriptors, multiple significant differences strongly suggest that the two networks depict gymnasts in substantially different manners. Discussions and research directions are also offered.
Original language | English |
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Pages (from-to) | 159-173 |
Number of pages | 15 |
Journal | Communication Reports |
Volume | 31 |
Issue number | 3 |
DOIs | |
State | Published - Sep 2 2018 |
Bibliographical note
Publisher Copyright:© 2018, © 2018 Western States Communication Association.
Keywords
- Biological Sex
- Gymnastics
- Media
- Nationality
- Olympics
- Telecast
ASJC Scopus subject areas
- Education
- Communication
- Language and Linguistics
- Linguistics and Language