Lost in Translation—and Transmission: Contrasting Chinese and U.S. Gymnastics Television Coverage in the 2016 Rio Olympic Games

Andrew Billings; Qingru Xu; James R. Angelini; Paul J. MacArthur

doi:10.1080/08934215.2018.1434554

Lost in Translation—and Transmission: Contrasting Chinese and U.S. Gymnastics Television Coverage in the 2016 Rio Olympic Games

Andrew Billings, Qingru Xu, James R. Angelini, Paul J. MacArthur

Communication

Research output: Contribution to journal › Article › peer-review

10 Scopus citations

Abstract

Gymnastics is one of the most popular sports at the Summer Olympics in both the United States and China. This study content analyzes more than 23 hours of Olympic gymnastics at the 2016 Rio Games on NBC and CCTV, examining potential framing differences pertaining to nationality and biological sex. Findings reveal that, in terms of name mentions, NBC favored female and domestic gymnasts, yet CCTV devoted more mentions to male and nondomestic gymnasts. Regarding word-by-word descriptors, multiple significant differences strongly suggest that the two networks depict gymnasts in substantially different manners. Discussions and research directions are also offered.

Original language	English
Pages (from-to)	159-173
Number of pages	15
Journal	Communication Reports
Volume	31
Issue number	3
DOIs	https://doi.org/10.1080/08934215.2018.1434554
State	Published - Sep 2 2018

Bibliographical note

Publisher Copyright:
© 2018, © 2018 Western States Communication Association.

Keywords

Biological Sex
Gymnastics
Media
Nationality
Olympics
Telecast

ASJC Scopus subject areas

Education
Communication
Language and Linguistics
Linguistics and Language

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10.1080/08934215.2018.1434554

Cite this

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abstract = "Gymnastics is one of the most popular sports at the Summer Olympics in both the United States and China. This study content analyzes more than 23 hours of Olympic gymnastics at the 2016 Rio Games on NBC and CCTV, examining potential framing differences pertaining to nationality and biological sex. Findings reveal that, in terms of name mentions, NBC favored female and domestic gymnasts, yet CCTV devoted more mentions to male and nondomestic gymnasts. Regarding word-by-word descriptors, multiple significant differences strongly suggest that the two networks depict gymnasts in substantially different manners. Discussions and research directions are also offered.",

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AB - Gymnastics is one of the most popular sports at the Summer Olympics in both the United States and China. This study content analyzes more than 23 hours of Olympic gymnastics at the 2016 Rio Games on NBC and CCTV, examining potential framing differences pertaining to nationality and biological sex. Findings reveal that, in terms of name mentions, NBC favored female and domestic gymnasts, yet CCTV devoted more mentions to male and nondomestic gymnasts. Regarding word-by-word descriptors, multiple significant differences strongly suggest that the two networks depict gymnasts in substantially different manners. Discussions and research directions are also offered.

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Lost in Translation—and Transmission: Contrasting Chinese and U.S. Gymnastics Television Coverage in the 2016 Rio Olympic Games

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

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