Mapping the progress of social media research in hospitality and tourism management from 2004 to 2014

Ying (Tracy) Lu, Ze (Wade) Chen, Rob Law

Research output: Contribution to journalArticlepeer-review

67 Scopus citations

Abstract

One hundred and five articles on social media in hospitality and tourism during 2004–2014 were identified from three databases and seven journals. Seven dimensions were used for analysis. Results indicated that social media research in hospitality and tourism is in its early stages with two turning points. The number of articles rose dramatically in 2010 and unexpectedly dropped in 2014. Research gaps are apparent in several industry sectors in topics beyond online reviews and in research methods, where literature reviews suffer from small numbers and few prominent researchers. Implications and future research directions are also discussed.

Original languageEnglish
Pages (from-to)102-118
Number of pages17
JournalJournal of Travel and Tourism Marketing
Volume35
Issue number2
DOIs
StatePublished - Feb 12 2018

Bibliographical note

Publisher Copyright:
© 2017 Informa UK Limited, trading as Taylor & Francis Group.

Keywords

  • Social media
  • hospitality
  • literature review
  • tourism

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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