Marketing of e-cigarettes to vulnerable populations: An emerging social justice issue

Amanda Fallin-Bennett, Mollie Aleshire, Traci Scott, Youn Ok Lee

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Purpose: To describe the practice of e-cigarette marketing to vulnerable populations and to suggest strategies to help reduce e-cigarette use. Conclusions: E-cigarette companies target vulnerable populations through civil rights, freedom marketing, and advertising strategies, which may perpetuate continued tobacco disparities in these populations. Practice implications: Health care providers have the responsibility as social justice advocates to engage in efforts to reduce e-cigarette use among vulnerable populations. We must increase knowledge, education, and training specific to e-cigarettes. Awareness of marketing strategies related to vulnerable populations is necessary to develop and implement counter strategies.

Original languageEnglish
Pages (from-to)584-591
Number of pages8
JournalPerspectives in Psychiatric Care
Issue number4
StatePublished - Oct 1 2019

Bibliographical note

Publisher Copyright:
© 2019 Wiley Periodicals, Inc.


  • cigarette marketing
  • e-cigarette marketing
  • vulnerable populations

ASJC Scopus subject areas

  • Psychiatric Mental Health


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