Abstract
Purpose: To describe the practice of e-cigarette marketing to vulnerable populations and to suggest strategies to help reduce e-cigarette use. Conclusions: E-cigarette companies target vulnerable populations through civil rights, freedom marketing, and advertising strategies, which may perpetuate continued tobacco disparities in these populations. Practice implications: Health care providers have the responsibility as social justice advocates to engage in efforts to reduce e-cigarette use among vulnerable populations. We must increase knowledge, education, and training specific to e-cigarettes. Awareness of marketing strategies related to vulnerable populations is necessary to develop and implement counter strategies.
Original language | English |
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Pages (from-to) | 584-591 |
Number of pages | 8 |
Journal | Perspectives in Psychiatric Care |
Volume | 55 |
Issue number | 4 |
DOIs | |
State | Published - Oct 1 2019 |
Bibliographical note
Publisher Copyright:© 2019 Wiley Periodicals, Inc.
Keywords
- cigarette marketing
- e-cigarette marketing
- vulnerable populations
ASJC Scopus subject areas
- Psychiatric Mental Health