Mass media, secular trends, and the future of cardiovascular disease health promotion: An interpretive analysis

John R. Finnegan, K. Viswanath, James Hertog

Research output: Contribution to journalArticlepeer-review

26 Scopus citations


Mass media roles in promoting cardiovascular health in the context of lessons learned from major U.S. community studies, changing media technology, and emergent models of media-community partnerships are discussed. Three principal issues are explored: (1) implications of the current expansion, convergence, and harmonization of mass media technology;(2) recent trends in media coverage of heart disease and population practices; and (3) implications for the future relationship between the media and public health in cardiovascular health promotion. It is concluded that classic campaign models focusing on individual-level change have evolved to recognize environmental-level influences on behavior. Emergent public health campaign models have moved toward "agenda-building," in which the focus is on a more unified approach to influencing public and community agendas for social, behavioral, and policy change. Recent developments among the commercial mass media may offer new opportunities for public health partnerships to promote Cardiovascular health.

Original languageEnglish
Pages (from-to)S50-S58
JournalPreventive Medicine
Issue number6 I
StatePublished - 1999

Bibliographical note

Funding Information:
National Institutes of Health (NIH) was established in 1948 by an act of Congress to promote CVD research. The early work of Paul Dudley White, Ancel Keys, and international colleagues on the Seven Countries Study and other efforts in the 1950s framed CVD behavioral and physiological risk factors and the basis for population prevention. The National Conference on Cardiovascular Diseases (1964) and a President's Commission further propelled prevention research and policy.


  • Communications
  • Communications media
  • Health promotion
  • Primary prevention methods
  • Primary prevention trends

ASJC Scopus subject areas

  • Epidemiology
  • Public Health, Environmental and Occupational Health


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