Meet the meatless: Demand for new generation plant-based meat alternatives

Shuoli Zhao; Lingxiao Wang; Wuyang Hu; Yuqing Zheng

doi:10.1002/aepp.13232

Meet the meatless: Demand for new generation plant-based meat alternatives

Shuoli Zhao, Lingxiao Wang, Wuyang Hu, Yuqing Zheng

Research output: Contribution to journal › Article › peer-review

57 Scopus citations

Abstract

With the unique mimicry of the sensory experiences of meats, the plant-based meat alternatives (PBMA) appeal to consumers outside the traditional vegetarian demographics. This study analyzes market expenditure data from 2017 to 2020 to evaluate the demand for PBMA in relation to meats. Results show that PBMA is a complement for beef and pork while a substitute for chicken, turkey, and fish. Although the current market demand for PBMA is still incomparable with meats, the growth of PBMA sales is significant. This study sheds light on marketing strategies and policies toward the future of PBMA and the fresh meat sector.

Original language	English
Pages (from-to)	4-21
Number of pages	18
Journal	Applied Economic Perspectives and Policy
Volume	45
Issue number	1
DOIs	https://doi.org/10.1002/aepp.13232
State	Published - Mar 2023

Bibliographical note

Publisher Copyright:
© 2022 Agricultural & Applied Economics Association.

Keywords

COVID-19
elasticity
meat
plant-based meat alternatives

ASJC Scopus subject areas

Development
Economics and Econometrics

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10.1002/aepp.13232

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title = "Meet the meatless: Demand for new generation plant-based meat alternatives",

abstract = "With the unique mimicry of the sensory experiences of meats, the plant-based meat alternatives (PBMA) appeal to consumers outside the traditional vegetarian demographics. This study analyzes market expenditure data from 2017 to 2020 to evaluate the demand for PBMA in relation to meats. Results show that PBMA is a complement for beef and pork while a substitute for chicken, turkey, and fish. Although the current market demand for PBMA is still incomparable with meats, the growth of PBMA sales is significant. This study sheds light on marketing strategies and policies toward the future of PBMA and the fresh meat sector.",

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AU - Zhao, Shuoli

AU - Wang, Lingxiao

AU - Hu, Wuyang

AU - Zheng, Yuqing

PY - 2023/3

Y1 - 2023/3

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AB - With the unique mimicry of the sensory experiences of meats, the plant-based meat alternatives (PBMA) appeal to consumers outside the traditional vegetarian demographics. This study analyzes market expenditure data from 2017 to 2020 to evaluate the demand for PBMA in relation to meats. Results show that PBMA is a complement for beef and pork while a substitute for chicken, turkey, and fish. Although the current market demand for PBMA is still incomparable with meats, the growth of PBMA sales is significant. This study sheds light on marketing strategies and policies toward the future of PBMA and the fresh meat sector.

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KW - meat

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Meet the meatless: Demand for new generation plant-based meat alternatives

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

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