Abstract
With the unique mimicry of the sensory experiences of meats, the plant-based meat alternatives (PBMA) appeal to consumers outside the traditional vegetarian demographics. This study analyzes market expenditure data from 2017 to 2020 to evaluate the demand for PBMA in relation to meats. Results show that PBMA is a complement for beef and pork while a substitute for chicken, turkey, and fish. Although the current market demand for PBMA is still incomparable with meats, the growth of PBMA sales is significant. This study sheds light on marketing strategies and policies toward the future of PBMA and the fresh meat sector.
| Original language | English |
|---|---|
| Pages (from-to) | 4-21 |
| Number of pages | 18 |
| Journal | Applied Economic Perspectives and Policy |
| Volume | 45 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2023 |
Bibliographical note
Funding Information:The project described was supported by the NIH National Center for Advancing Translational Sciences through grant number UL1TR001998. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH. 1
Funding Information:
The project described was supported by the NIH National Center for Advancing Translational Sciences through grant number UL1TR001998. The content is solely the responsibility of the authors and does not necessarily represent the official views of the NIH.
Publisher Copyright:
© 2022 Agricultural & Applied Economics Association.
Keywords
- COVID-19
- elasticity
- meat
- plant-based meat alternatives
ASJC Scopus subject areas
- Development
- Economics and Econometrics