TY - JOUR
T1 - Men's Help Seeking for Depression
T2 - The Efficacy of a Male-Sensitive Brochure About Counseling
AU - Hammer, Joseph H.
AU - Vogel, David L.
PY - 2010/2
Y1 - 2010/2
N2 - Although depression among men is becoming better understood, men still underuse counseling services. Hence, there is an important need for improved ways to reach out to depressed men. This study examined the efficacy of a male-sensitive brochure aimed toward improving attitudes about seeking counseling and reducing the self-stigma of seeking counseling among 1,397 depressed men who had not previously sought help for their depression. Results indicate that the male-sensitive brochure, which incorporated current knowledge from the psychology of men and masculinity and mental health marketing, improved participants’ attitudes and reduced their self-stigma toward counseling. Furthermore, the new brochure improved attitudes and reduced stigma to a greater degree than previously developed brochures. Implications for mental health marketing, practice, and research are discussed.
AB - Although depression among men is becoming better understood, men still underuse counseling services. Hence, there is an important need for improved ways to reach out to depressed men. This study examined the efficacy of a male-sensitive brochure aimed toward improving attitudes about seeking counseling and reducing the self-stigma of seeking counseling among 1,397 depressed men who had not previously sought help for their depression. Results indicate that the male-sensitive brochure, which incorporated current knowledge from the psychology of men and masculinity and mental health marketing, improved participants’ attitudes and reduced their self-stigma toward counseling. Furthermore, the new brochure improved attitudes and reduced stigma to a greater degree than previously developed brochures. Implications for mental health marketing, practice, and research are discussed.
KW - attitude change
KW - depression
KW - help seeking
KW - men
KW - self-stigma
UR - http://www.scopus.com/inward/record.url?scp=73949090464&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=73949090464&partnerID=8YFLogxK
U2 - 10.1177/0011000009351937
DO - 10.1177/0011000009351937
M3 - Article
AN - SCOPUS:73949090464
SN - 0011-0000
VL - 38
SP - 296
EP - 313
JO - Counseling Psychologist
JF - Counseling Psychologist
IS - 2
ER -