Abstract
This entry provides an overview of persuasive message design. The first section focuses on a number of important content, structure, and format characteristics of messages (message “elements”). Following that, three classes of theories that can inform message design are presented: theories of message effects, information processing, and health behavior change. Next, important methodological issues in message design research are addressed, including the importance of message pretesting, differentiating message features from message effects, and message replication. The entry concludes with directions for future research.
| Original language | English |
|---|---|
| Title of host publication | The International Encyclopedia of Health Communication |
| Pages | 1-8 |
| Number of pages | 8 |
| ISBN (Electronic) | 9781119678816 |
| DOIs | |
| State | Published - Jan 1 2022 |
Bibliographical note
Publisher Copyright:© 2023 John Wiley & Sons, Inc. All rights reserved.
Keywords
- health behavior change
- message design
- message effects
- persuasion
ASJC Scopus subject areas
- General Arts and Humanities
- General Social Sciences
- General Engineering