Mobile games in China: Formation, ferment, and future

Zixue Tai, Haifang Zeng

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

3 Scopus citations


This chapter presents a critical analysis of China's nascent but fast-evolving mobile game market. Through a penetrating examination of the historical evolution of the market from the late 1990s to the dawn of the 3G era, it offers insight on the changing dynamics of interplay as well as major trends of concentration and internationalization among key sectors of the Chinese mobile market structure. By casting findings in the comparative lenses of major global mobile markets in the United States, Japan and South Korea, the chapter contributes to an in-depth understanding of the universalizing features and the peculiarities of China's mobile games and gamers.

Original languageEnglish
Title of host publicationGlobal Media Convergence and Cultural Transformation
Subtitle of host publicationEmerging Social Patterns and Characteristics
Number of pages20
StatePublished - 2010

ASJC Scopus subject areas

  • Computer Science (all)
  • Social Sciences (all)


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