Modeling precursors of impulsive tourist shopping behavior: Evidence from long-haul Chinese outbound tourists

Fang Meng, Pei Zhang, Hengyun Li, Kevin Kam Fung So

Research output: Contribution to journalArticlepeer-review

29 Scopus citations


Studies have examined tourism shopping in various aspects, but scarce research has specifically focused on impulsive shopping behavior of tourists, which is of particular relevance in the tourism settings. This study addresses this paucity by examining factors influencing impulsive tourist shopping urge and purchase from the aspects of tourist internal attribute, social influence, and product attribute. By examining Chinese long-haul tourists traveled outside Asia, the empirical results suggest that (a) impulsive trait and hedonic and materialistic tendency of tourists lead to impulsive urge and engagement in actual impulsive buying; (b) shopping companion/social influences from family and relatives, peers (friends/colleagues), and shop assistants also affect the impulsive shopping urge; (c) product brand variety shows significant effect on impulsive urge, whereas the influence of product price is insignificant; and (d) traveling with a shopping list or not moderates the relationship between impulsive urge and actual impulsive purchase. The study advances the theoretical understanding of tourist impulsive shopping behavior and provides marketing/managerial insights into Chinese overseas tourism market.

Original languageEnglish
Pages (from-to)344-358
Number of pages15
JournalInternational Journal of Tourism Research
Issue number3
StatePublished - May 1 2019

Bibliographical note

Funding Information:
The authors acknowledge the support of research fund from the College of Hospitality, Retail and Sports Management at the University of South Carolina.

Publisher Copyright:
© 2019 John Wiley & Sons, Ltd.


  • impulsive shopping
  • internal attribute
  • product attribute
  • shopping list
  • social influence

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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