TY - JOUR
T1 - Multi-Method Formative Evaluation of a Digital Online Grocery Shopping Assistant Among Special Supplemental Nutrition Program for Women, Infants, and Children Participants
AU - McGuirt, Jared T.
AU - Anderson Steeves, Elizabeth
AU - Labban, Jeffrey D.
AU - Pfammatter, Angela F.
AU - Allen, Kendall
AU - Kopper, Regis
AU - Sun, Yingcheng
AU - Gustafson, Alison
N1 - Publisher Copyright:
© 2024 Society for Nutrition Education and Behavior
PY - 2024/8
Y1 - 2024/8
N2 - Objective: Assess the acceptability of a digital grocery shopping assistant among rural women with low income. Design: Simulated shopping experience, semistructured interviews, and a choice experiment. Setting: Rural central North Carolina Special Supplemental Nutrition Program for Women, Infants, and Children clinic. Participants: Thirty adults (aged ≥18 years) recruited from a Special Supplemental Nutrition Program for Women, Infants, and Children clinic. Phenomenon of Interest: A simulated grocery shopping experience with the Retail Online Shopping Assistant (ROSA) and mixed-methods feedback on the experience. Analysis: Deductive and inductive qualitative content analysis to independently code and identify themes and patterns among interview responses and quantitative analysis of simulated shopping experience and choice experiment. Results: Most participants liked ROSA (28/30, 93%) and found it helpful and likely to change their purchase across various food categories and at checkout. Retail Online Shopping Assistant's reminders and suggestions could reduce less healthy shopping habits and diversify food options. Participants desired dynamic suggestions and help with various health conditions. Participants preferred a racially inclusive, approachable, cartoon-like, and clinically dressed character. Conclusions and Implications: This formative study suggests ROSA could be a beneficial tool for facilitating healthy online grocery shopping among rural shoppers. Future research should investigate the impact of ROSA on dietary behaviors further.
AB - Objective: Assess the acceptability of a digital grocery shopping assistant among rural women with low income. Design: Simulated shopping experience, semistructured interviews, and a choice experiment. Setting: Rural central North Carolina Special Supplemental Nutrition Program for Women, Infants, and Children clinic. Participants: Thirty adults (aged ≥18 years) recruited from a Special Supplemental Nutrition Program for Women, Infants, and Children clinic. Phenomenon of Interest: A simulated grocery shopping experience with the Retail Online Shopping Assistant (ROSA) and mixed-methods feedback on the experience. Analysis: Deductive and inductive qualitative content analysis to independently code and identify themes and patterns among interview responses and quantitative analysis of simulated shopping experience and choice experiment. Results: Most participants liked ROSA (28/30, 93%) and found it helpful and likely to change their purchase across various food categories and at checkout. Retail Online Shopping Assistant's reminders and suggestions could reduce less healthy shopping habits and diversify food options. Participants desired dynamic suggestions and help with various health conditions. Participants preferred a racially inclusive, approachable, cartoon-like, and clinically dressed character. Conclusions and Implications: This formative study suggests ROSA could be a beneficial tool for facilitating healthy online grocery shopping among rural shoppers. Future research should investigate the impact of ROSA on dietary behaviors further.
KW - WIC
KW - embodied conversational agent
KW - online grocery
KW - rural
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U2 - 10.1016/j.jneb.2024.04.004
DO - 10.1016/j.jneb.2024.04.004
M3 - Article
C2 - 38775762
AN - SCOPUS:85193925518
SN - 1499-4046
VL - 56
SP - 556
EP - 568
JO - Journal of Nutrition Education and Behavior
JF - Journal of Nutrition Education and Behavior
IS - 8
ER -