Multicultural and colorblind ideology, stereotypes, and ethnocentrism among Black and White Americans

We examined Blacks' and Whites' perceptions of group variability and positivity as well as their beliefs about the extent to which multiculturalism and colorblindness would improve intergroup relations. In two studies, responses to questionnaires indicated that the tendency to endorse multiculturalism more than colorblindness was greater among Blacks than Whites; Blacks consistently endorsed multiculturalism more than colorblindness and Whites endorsed colorblindness more than did Blacks. Both studies also revealed evidence of out-group homogeneity and ethnocentrism. Stronger endorsement of multiculturalism relative to colorblindness predicted stronger stereotypes among Blacks, whereas stronger endorsement of colorblindness relative to multiculturalism predicted stronger stereotypes among Whites. In Study 2, stronger endorsement of multiculturalism relative to colorblindness predicted less ethnocentrism; this relationship did not depend on ethnicity.