TY - JOUR
T1 - "naturally" less exciting? Visual production of men's and women's track and field coverage during the 2004 Olympics
AU - Greer, Jennifer D.
AU - Hardin, Marie
AU - Homan, Casey
PY - 2009/4
Y1 - 2009/4
N2 - This study analyzes visual production techniques in NBC's 2004 Olympic track and field coverage using Zettl's applied media aesthetics approach. Track and field coverage is worthy of analysis in relation to gender because of the sport's perception as gender-neutral in comparison to other sports such as gymnastics (feminine), or U.S. football (masculine). Men's coverage was presented as more visually exciting than women'sit used more shot types, camera angles, and motion special effects per minute. These differences may contribute to perceptions that women's sports are inferior or naturally less interesting than men's, reinforcing men as the symbolic authority in sport.
AB - This study analyzes visual production techniques in NBC's 2004 Olympic track and field coverage using Zettl's applied media aesthetics approach. Track and field coverage is worthy of analysis in relation to gender because of the sport's perception as gender-neutral in comparison to other sports such as gymnastics (feminine), or U.S. football (masculine). Men's coverage was presented as more visually exciting than women'sit used more shot types, camera angles, and motion special effects per minute. These differences may contribute to perceptions that women's sports are inferior or naturally less interesting than men's, reinforcing men as the symbolic authority in sport.
UR - http://www.scopus.com/inward/record.url?scp=68249111660&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=68249111660&partnerID=8YFLogxK
U2 - 10.1080/08838150902907595
DO - 10.1080/08838150902907595
M3 - Article
AN - SCOPUS:68249111660
SN - 0883-8151
VL - 53
SP - 173
EP - 189
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 2
ER -