Negotiating the gray lines: An ethnographic case study of organizational conflict between advertorials and news

Alyssa Eckman, Thomas Lindlof

Research output: Contribution to journalArticlepeer-review

31 Scopus citations

Abstract

This paper reports an ethnographic case study of how one newspaper organization undertook the redesign of its advertorial products. Examining the design and production of advertorials enables us to see and understand the moments when the values of the interpretive communities of advertorialists (advertising) and journalists are invoked. This case study examines the potential for internal conflict within a news organization as distinctly oppositional interests--advertising and news--seek to control a newspaper's symbolic goods.

Original languageEnglish
Pages (from-to)65-77
Number of pages13
JournalJournalism Studies
Volume4
Issue number1
DOIs
StatePublished - 2003

Keywords

  • Advertorial
  • Marketing
  • News
  • Newspaper Design
  • Organizational Conflict

ASJC Scopus subject areas

  • Communication

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