Networked exchanges, identity, writing

Research output: Contribution to journalArticlepeer-review

20 Scopus citations


This article argues for a rhetoric of networked exchanges that focuses on the response. Working from Spinuzzi's call for a rhetoric of horizontal learning, it examines two kinds of online writing spaces in order to propose such a rhetoric. After surveying conflicting, academic attitudes regarding networked exchanges, the article proposes the response as a type of professional communication. A specific message board thread and a series of blog carnivals serve as examples of the rhetoric of response, a way that horizontal learning produces a specific type of networked writing identity. The article concludes with a call for response-based communication practices.

Original languageEnglish
Pages (from-to)294-317
Number of pages24
JournalJournal of Business and Technical Communication
Issue number3
StatePublished - Jul 2009


  • Blogs
  • Carnival
  • Exchange
  • Horizontal learning
  • Message boards
  • Networks

ASJC Scopus subject areas

  • Business and International Management
  • Communication
  • General Business, Management and Accounting


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