Abstract
This article argues for a rhetoric of networked exchanges that focuses on the response. Working from Spinuzzi's call for a rhetoric of horizontal learning, it examines two kinds of online writing spaces in order to propose such a rhetoric. After surveying conflicting, academic attitudes regarding networked exchanges, the article proposes the response as a type of professional communication. A specific message board thread and a series of blog carnivals serve as examples of the rhetoric of response, a way that horizontal learning produces a specific type of networked writing identity. The article concludes with a call for response-based communication practices.
| Original language | English |
|---|---|
| Pages (from-to) | 294-317 |
| Number of pages | 24 |
| Journal | Journal of Business and Technical Communication |
| Volume | 23 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jul 2009 |
Keywords
- Blogs
- Carnival
- Exchange
- Horizontal learning
- Message boards
- Networks
ASJC Scopus subject areas
- Business and International Management
- Communication
- General Business, Management and Accounting