TY - JOUR
T1 - Newspaper exposure, community knowledge of services and marketing
T2 - Implications for the private sector
AU - Royse, David
PY - 1988/12/1
Y1 - 1988/12/1
N2 - As a result of increased competition from the public sector, social workers in private practice need to give greater thought to marketing their services. Prior to the development of a marketing plan, private practitioners should have a general understanding of what communities know about mental health resources. This paper reviews the literature on publicity and community awareness of mental health resources. Recommendations are made regarding ways to increase visibility.
AB - As a result of increased competition from the public sector, social workers in private practice need to give greater thought to marketing their services. Prior to the development of a marketing plan, private practitioners should have a general understanding of what communities know about mental health resources. This paper reviews the literature on publicity and community awareness of mental health resources. Recommendations are made regarding ways to increase visibility.
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U2 - 10.1300/J283v02n04_03
DO - 10.1300/J283v02n04_03
M3 - Article
AN - SCOPUS:84952746228
SN - 0883-7562
VL - 2
SP - 19
EP - 29
JO - Journal of Independent Social Work
JF - Journal of Independent Social Work
IS - 4
ER -
