Nostalgic marketing, perceived self-continuity, and consumer decisions

Ilyoung Ju, Jihye Kim, Mark Jaewon Chang, Susan Bluck

Research output: Contribution to journalArticlepeer-review

38 Scopus citations

Fingerprint

Dive into the research topics of 'Nostalgic marketing, perceived self-continuity, and consumer decisions'. Together they form a unique fingerprint.

Psychology