Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites

Mengtian Jiang, Brigitte A. McKay, Jef I. Richards, Wally Snyder

Research output: Contribution to journal › Article › peer-review

Original language	American English
Pages (from-to)	92-108
Journal	Journal of Interactive Advertising
Volume	17
Issue number	2
DOIs	https://doi.org/10.1080/15252019.2017.1399839
State	Published - 2017

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title = "Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites",

author = "Mengtian Jiang and McKay, \{Brigitte A.\} and Richards, \{Jef I.\} and Wally Snyder",

year = "2017",

doi = "10.1080/15252019.2017.1399839",

language = "American English",

volume = "17",

pages = "92--108",

number = "2",

}

TY - JOUR

T1 - Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites

AU - Jiang, Mengtian

AU - McKay, Brigitte A.

AU - Richards, Jef I.

AU - Snyder, Wally

PY - 2017

Y1 - 2017

U2 - 10.1080/15252019.2017.1399839

DO - 10.1080/15252019.2017.1399839

M3 - Article

VL - 17

SP - 92

EP - 108

JO - Journal of Interactive Advertising

JF - Journal of Interactive Advertising

IS - 2

ER -