Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites

Mengtian Jiang, Brigitte A. McKay, Jef I. Richards, Wally Snyder

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites'. Together they form a unique fingerprint.

Social Sciences