Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings

Jay P. Carlson, Leslie H. Vincent, David M. Hardesty, William O. Bearden

Research output: Contribution to journalArticlepeer-review

222 Scopus citations

Abstract

This article presents the results of a meta-analysis of empirical findings associated with the relationship between objective knowledge (OK; i.e., accurate stored information that consumers possess) and subjective knowledge (SK; i.e., consumers' perceptions of their own knowledge). Results of the meta-analysis reveal that OKSK relationships from prior research were stronger for products versus nonproducts, for public versus private goods, and for SK measures containing an expert versus an "average" standard of comparison. These results and other findings offer a series of Implications for future research regarding investigations of consumer knowledge.

Original languageEnglish
Pages (from-to)864-876
Number of pages13
JournalJournal of Consumer Research
Volume35
Issue number5
DOIs
StatePublished - Feb 2009

ASJC Scopus subject areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

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