Opportunistic behavior in marketing research organizations

Scott W. Kelley; Steven J. Skinner; O. C. Ferrell

doi:10.1016/0148-2963(89)90025-8

Opportunistic behavior in marketing research organizations

Scott W. Kelley, Steven J. Skinner, O. C. Ferrell

Research output: Contribution to journal › Article › peer-review

23 Scopus citations

Abstract

This research considers employee perceptions of the interorganizational relationships that exist between three types of marketing research organizations. Significant findings from this study support previous work in the field of ethics and point out the importance of the relationships between opportunistic behavior, ethical climates, and ethical profiles in different types of marketing research organizations.

Original language	English
Pages (from-to)	327-340
Number of pages	14
Journal	Journal of Business Research
Volume	18
Issue number	4
DOIs	https://doi.org/10.1016/0148-2963(89)90025-8
State	Published - Jun 1989

ASJC Scopus subject areas

Marketing

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10.1016/0148-2963(89)90025-8

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title = "Opportunistic behavior in marketing research organizations",

abstract = "This research considers employee perceptions of the interorganizational relationships that exist between three types of marketing research organizations. Significant findings from this study support previous work in the field of ethics and point out the importance of the relationships between opportunistic behavior, ethical climates, and ethical profiles in different types of marketing research organizations.",

author = "Kelley, {Scott W.} and Skinner, {Steven J.} and Ferrell, {O. C.}",

year = "1989",

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language = "English",

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AU - Skinner, Steven J.

AU - Ferrell, O. C.

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N2 - This research considers employee perceptions of the interorganizational relationships that exist between three types of marketing research organizations. Significant findings from this study support previous work in the field of ethics and point out the importance of the relationships between opportunistic behavior, ethical climates, and ethical profiles in different types of marketing research organizations.

AB - This research considers employee perceptions of the interorganizational relationships that exist between three types of marketing research organizations. Significant findings from this study support previous work in the field of ethics and point out the importance of the relationships between opportunistic behavior, ethical climates, and ethical profiles in different types of marketing research organizations.

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JF - Journal of Business Research

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Opportunistic behavior in marketing research organizations

Abstract

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