Opportunistic behavior in marketing research organizations

Scott W. Kelley, Steven J. Skinner, O. C. Ferrell

Research output: Contribution to journalArticlepeer-review

23 Scopus citations


This research considers employee perceptions of the interorganizational relationships that exist between three types of marketing research organizations. Significant findings from this study support previous work in the field of ethics and point out the importance of the relationships between opportunistic behavior, ethical climates, and ethical profiles in different types of marketing research organizations.

Original languageEnglish
Pages (from-to)327-340
Number of pages14
JournalJournal of Business Research
Issue number4
StatePublished - Jun 1989

ASJC Scopus subject areas

  • Marketing


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