Peer or expert? the persuasive impact of youtube public service announcements producers

Hye Jin Paek, Thomas Hove, Hyun Ju Jeong, Mikyoung Kim

Research output: Contribution to journalArticlepeer-review

67 Scopus citations
Original languageEnglish
JournalInternational Journal of Advertising
Volume30
Issue number1
StatePublished - 2011

ASJC Scopus subject areas

  • Communication
  • Marketing

Fingerprint

Dive into the research topics of 'Peer or expert? the persuasive impact of youtube public service announcements producers'. Together they form a unique fingerprint.

Cite this