| Original language | English |
|---|---|
| Journal | International Journal of Advertising |
| Volume | 30 |
| Issue number | 1 |
| State | Published - 2011 |
ASJC Scopus subject areas
- Communication
- Marketing
Peer or expert? the persuasive impact of youtube public service announcements producers
Hye Jin Paek, Thomas Hove, Hyun Ju Jeong, Mikyoung Kim
Research output: Contribution to journal › Article › peer-review
73
Scopus
citations