Perceived Advantages and Disadvantages of Online Grocery Shopping among Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) Participants in Eastern North Carolina

Stephanie B. Jilcott Pitts, Shu Wen Ng, Jonathan L. Blitstein, Alison Gustafson, Casey J. Kelley, Shivani Pandya, Hillary Weismiller

Research output: Contribution to journalArticlepeer-review

18 Scopus citations

Abstract

This study's purpose was to qualitatively examine perceived advantages and disadvantages of online grocery shopping among participants (n = 7) in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Initial in-depth, qualitative interviews were conducted, after which participants completed an episode of online grocery shopping, picked up the online order at the store, and completed an in-store shopping episode and a follow-up in-depth interview. Interviews were audio-recorded, transcribed verbatim, and analyzed deductively. Participants stated that in-store impulse purchases occurred at the check-out and cookie aisles and included chips and candy, but sometimes healthier foods such as fruit. Advantages of online grocery shopping included ease, convenience, and saving time. Disadvantages included inadequate substitutions, the online shopping fee, lack of control over selection of perishable goods, and inability to find good deals online versus in the store. Further research is needed to determine how to encourage healthy grocery purchases online.

Original languageEnglish
Article numbernzaa076
JournalCurrent Developments in Nutrition
Volume4
Issue number5
DOIs
StatePublished - Apr 29 2020

Bibliographical note

Funding Information:
Copyright ©C The Author(s) on behalf of the American Society for Nutrition 2020. This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://creativecommons.org/licenses/by-nc/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited. For commercial re-use, please contact journals.permissions@oup.com Manuscript received February 4, 2020. Initial review completed March 23, 2020. Revision accepted April 9, 2020. Published online April 16, 2020. This study was funded by the USDA (Duke–UNC Behavioral Economics and Choice Research Center New Perspectives Fellowship; grant number 59-5000-4-0062) and the East Carolina University Brody School of Medicine Medical Honors Program. Author disclosures: The authors report no conflicts of interest. Supplemental Tables 1 and 2 are available from the “Supplementary data” link in the online posting of the article and from the same link in the online table of contents at https://academic.oup.com/cdn/. Address correspondence to SBJP (e-mail: jilcotts@ecu.edu).

Publisher Copyright:
Copyright © 2020 The Author(s) on behalf of the American Society for Nutrition.

Keywords

  • Children (WIC)
  • Infants
  • Special Supplemental Nutrition Program for Women
  • federal food-assistance programs
  • impulse purchases
  • online grocery shopping
  • shopping practices

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Food Science
  • Nutrition and Dietetics

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