Perspectives on evaluating competitiveness in agribusiness industries

P. Lynn Kennedy; R. Wes Harrison; Nicholas G. Kalaitzandonakes; H. Christopher Peterson; Ronald P. Rindfuss

doi:10.1002/(SICI)1520-6297(199707/08)13:4<385::AID-AGR4>3.0.CO;2-V

Perspectives on evaluating competitiveness in agribusiness industries

P. Lynn Kennedy, R. Wes Harrison, Nicholas G. Kalaitzandonakes, H. Christopher Peterson, Ronald P. Rindfuss

Research output: Contribution to journal › Article › peer-review

26 Scopus citations

Abstract

This article discusses strategies to improve the competitiveness of agribusiness firms through enhanced customer value. Relationships between customer value and factors that influence the cost structure of the firm are discussed. The relationships between customer value and product differentiation, vertical coordination, niche marketing, total quality management, and related strategies are explored. Finally, implications for managerial decisions in the food and agribusiness sector are presented.

Original language	English
Pages (from-to)	385-392
Number of pages	8
Journal	Agribusiness
Volume	13
Issue number	4
DOIs	https://doi.org/10.1002/(SICI)1520-6297(199707/08)13:4<385::AID-AGR4>3.0.CO;2-V
State	Published - 1997

ASJC Scopus subject areas

Food Science
Geography, Planning and Development
Animal Science and Zoology
Agronomy and Crop Science
Economics and Econometrics

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10.1002/(SICI)1520-6297(199707/08)13:4<385::AID-AGR4>3.0.CO;2-V

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AU - Peterson, H. Christopher

AU - Rindfuss, Ronald P.

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Perspectives on evaluating competitiveness in agribusiness industries

Abstract

ASJC Scopus subject areas

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