TY - JOUR
T1 - Perspectives on evaluating competitiveness in agribusiness industries
AU - Kennedy, P. Lynn
AU - Harrison, R. Wes
AU - Kalaitzandonakes, Nicholas G.
AU - Peterson, H. Christopher
AU - Rindfuss, Ronald P.
PY - 1997
Y1 - 1997
N2 - This article discusses strategies to improve the competitiveness of agribusiness firms through enhanced customer value. Relationships between customer value and factors that influence the cost structure of the firm are discussed. The relationships between customer value and product differentiation, vertical coordination, niche marketing, total quality management, and related strategies are explored. Finally, implications for managerial decisions in the food and agribusiness sector are presented.
AB - This article discusses strategies to improve the competitiveness of agribusiness firms through enhanced customer value. Relationships between customer value and factors that influence the cost structure of the firm are discussed. The relationships between customer value and product differentiation, vertical coordination, niche marketing, total quality management, and related strategies are explored. Finally, implications for managerial decisions in the food and agribusiness sector are presented.
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U2 - 10.1002/(SICI)1520-6297(199707/08)13:4<385::AID-AGR4>3.0.CO;2-V
DO - 10.1002/(SICI)1520-6297(199707/08)13:4<385::AID-AGR4>3.0.CO;2-V
M3 - Article
AN - SCOPUS:0010073035
SN - 0742-4477
VL - 13
SP - 385
EP - 392
JO - Agribusiness
JF - Agribusiness
IS - 4
ER -