Perspectives on evaluating competitiveness in agribusiness industries

P. Lynn Kennedy, R. Wes Harrison, Nicholas G. Kalaitzandonakes, H. Christopher Peterson, Ronald P. Rindfuss

Research output: Contribution to journalArticlepeer-review

26 Scopus citations


This article discusses strategies to improve the competitiveness of agribusiness firms through enhanced customer value. Relationships between customer value and factors that influence the cost structure of the firm are discussed. The relationships between customer value and product differentiation, vertical coordination, niche marketing, total quality management, and related strategies are explored. Finally, implications for managerial decisions in the food and agribusiness sector are presented.

Original languageEnglish
Pages (from-to)385-392
Number of pages8
Issue number4
StatePublished - 1997

ASJC Scopus subject areas

  • Food Science
  • Geography, Planning and Development
  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics


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