Prelude: Advancing media research in risk and health communication contexts

H. Dan O’Hair

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Disease outbreaks, terrorist acts, and natural disasters are obvious examples of contexts in which risk and health communication play a critical role. Broadcast media have found risk and health crisis events to be particularly seductive as stories that fascinate their audiences. Moreover, with digital media evolving at such a rapid rate, many audience members have taken on the role of newsmaker or reporter (Kim, Brossard, Scheufele, & Xenos, 2016)-we are not entirely certain to what effect. Digital media has proven to serve many useful functions such as operating as a conduit for warnings to the public and acting as a gauge for how messages are received and acted upon (Fraustino & Ma, 2015). On top of these dynamic conditions, many in the risk and health communication research communities find extreme events and hazardous contexts to be on the increase, and an evolving media landscape introduces both challenges and opportunities for using communication to manage these situations.

Original languageEnglish
Title of host publicationRisk and Health Communication in an Evolving Media Environment
Number of pages9
ISBN (Electronic)9781351687126
StatePublished - Jan 1 2018

Bibliographical note

Publisher Copyright:
© 2018 Taylor & Francis.

ASJC Scopus subject areas

  • Arts and Humanities (all)
  • Social Sciences (all)


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