Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

Hojoon Choi, Kyunga Yoo, Tae Hyun Baek, Leonard N. Reid, Wendy Macias

Research output: Contribution to journalArticlepeer-review

35 Scopus citations
Original languageEnglish
Pages (from-to)587-616
Number of pages30
JournalInternational Journal of Advertising
Volume32
Issue number4
DOIs
StatePublished - 2013

ASJC Scopus subject areas

  • Communication
  • Marketing

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