Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

Hojoon Choi; Kyunga Yoo; Tae Hyun Baek; Leonard N. Reid; Wendy Macias

doi:10.2501/IJA-32-4-587-616

Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

Hojoon Choi, Kyunga Yoo, Tae Hyun Baek, Leonard N. Reid, Wendy Macias

Integrated Strategic Communication

Research output: Contribution to journal › Article › peer-review

37 Scopus citations

Original language	English
Pages (from-to)	587-616
Number of pages	30
Journal	International Journal of Advertising
Volume	32
Issue number	4
DOIs	https://doi.org/10.2501/IJA-32-4-587-616
State	Published - 2013

ASJC Scopus subject areas

Communication
Marketing

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10.2501/IJA-32-4-587-616

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title = "Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements",

author = "Hojoon Choi and Kyunga Yoo and Baek, {Tae Hyun} and Reid, {Leonard N.} and Wendy Macias",

year = "2013",

doi = "10.2501/IJA-32-4-587-616",

language = "English",

volume = "32",

pages = "587--616",

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T1 - Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

AU - Choi, Hojoon

AU - Yoo, Kyunga

AU - Baek, Tae Hyun

AU - Reid, Leonard N.

AU - Macias, Wendy

PY - 2013

Y1 - 2013

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DO - 10.2501/IJA-32-4-587-616

M3 - Article

AN - SCOPUS:84887803410

SN - 0265-0487

VL - 32

SP - 587

EP - 616

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 4

ER -

Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

ASJC Scopus subject areas

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